Customers visiting the website can access the online shop, view exclusive images and videos, catch up with all the latest news and find out more about the products and services which are backed by numerous organisations and leading equestrian competitors.

Ride-Alert is already attracting huge interest and just three weeks after the company launch, won the prestigious 2010 BETA International Innovation Award for Safety and Security.

By wearing a Ride-Alert ID Wristband and/or Hat Badge and attaching a Ride-Alert ID Toggle to your horse’s saddle, you, your friends and family can feel safe in the knowledge that in the event of an accident the highly trained Emergency Response Team will relay vital medical and allergy information to those caring for you, contact your next of kin, the stables, and even the vet.

Andy Keats of Ride-Alert said: “The demand for Ride-Alert has confirmed our research behind the product and service – anyone involved with horses, who is a member of Ride-Alert, will have instant access to the Emergency Response Centre 24-hours a day.

To find out more about the Ride-Alert support network please visit www.ride-alert.co.uk.